3 Marketing myths holding your business back (and what to do instead)

Some marketing myths are as imaginary as unicorns, yet they linger, quietly sabotaging consultancies that deserve to thrive.

If you’ve ever felt stuck, overwhelmed, or just unsure about how to approach marketing, chances are one of these myths is to blame. But don’t worry – you’re not alone, and these roadblocks are easier to overcome than you think.

Let’s bust three of the most common myths that might be holding you back – and get you on the path to authentic, effective growth.

Myth #1: Marketing requires a big budget

The reality:

Effective marketing is about strategy, not spending loads of money. While big campaigns might suit larger firms, smaller consultancies can see serious results with a focused, organic approach. A consistent presence, paired with the right messaging, can go a long way – no hefty ad budget required.

What I suggest

Start with the platforms your audience already uses. LinkedIn is a smart first step – a space to share insights, build trust, and show up as the expert you are. Add in some SEO-friendly content and the occasional email update, and you’re already ahead. And if you’ve been burned by expensive platforms that didn’t deliver? You’re not alone – this is where a clear, values-aligned strategy makes all the difference.

Myth #2: Good work markets itself

The reality

Great results matter – but if no one sees them, they can’t help grow your business. Relying on word-of-mouth alone may keep you from being discovered by the people who’d value your work most. Marketing helps bridge that gap.

What I suggest

You just need to share what’s working. A quick post about a project win, a case study on a tough regulation you helped a client navigate, or a reflection on lessons learned – these aren’t just stories. They’re trust-builders. Done right, this kind of content shows how you think, what you value, and how you help – without ever feeling pushy.

Myth #3: Marketing is salesy and inauthentic

The reality

Marketing doesn’t need to feel uncomfortable. The right kind of marketing – grounded, thoughtful, and client-focused – is simply about helping people understand how you can help them. It builds trust, not pressure.

What I suggest

When your marketing reflects your values – whether that’s integrity, sustainability, or no-nonsense clarity – it becomes an extension of your work, not a performance. You don’t need to be loud or polished. Just real. Marketing done your way is not only possible – it’s powerful.

A final word

These myths can be powerful roadblocks. By shifting your mindset and adopting a strategic, authentic approach to marketing, you can position your consultancy for long-term growth and success.

Explore my case studies to see how other consultancies have moved on from these misconceptions and achieved real results.

Ready to start? Let’s start building your success story today. Contact me.