Marketing momentum
Senior interim and part-time marketing support for technical firms that need strategy, clarity and momentum.
Keep your marketing moving with experienced, sector-aware support that connects commercial priorities, technical expertise, bids, campaigns and content.
When your marketing team is stretched, someone is on leave, or there is a gap between hires, the work does not stop.
Campaigns still need direction. Sector teams still need support. Bids still need credible proof. Technical experts still need help turning complex ideas into clear messages. And your market still needs to understand who you are, what you do and why you are the right choice.
Marketing Momentum Cover gives environmental, engineering and energy firms experienced marketing direction and practical delivery when they need continuity without adding a permanent role.
It's about keeping the right activity connected to your commercial priorities, sector positioning, client conversations and technical expertise.
When this support is useful
When marketing capacity drops, the visible work is usually the first thing people notice.
The missed LinkedIn posts.
The delayed case studies.
The campaign that loses pace.
The website updates that wait.
The event follow-up that never quite happens.
But the bigger risk is the loss of connection.
Sector priorities stop showing up clearly. Bid content gets older. Technical experts become less visible. Campaigns become stop-start. Marketing becomes reactive rather than commercially useful.
Good interim support brings structure, senior judgement and sector understanding into the business, so your marketing keeps supporting visibility, bids and client growth.
It can help when:
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You need senior marketing support, but not full-time employment.
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You have a go-to-market strategy that needs structure and delivery.
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Your business development or bid team needs stronger marketing input.
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You are between hires and need continuity.
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Someone in your marketing team is on maternity, paternity, sickness, or extended leave.
What I can support with
Every contract is shaped around what your business needs most. Typical support includes:
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Senior marketing direction and prioritisation.
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Sector positioning and go-to-market planning.
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Campaign planning and delivery.
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Bid, framework and capability marketing support.
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Case studies, consultant bios and proof-led content.
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LinkedIn and thought leadership activity.
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Website, content and messaging updates.
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Support for technical experts and sector leads.
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Marketing coordination across business development, bids and communications teams.
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Maintaining a practical marketing rhythm during leave, vacancy gaps, or busy periods.
Guide: Make marketing work (without burning out or selling out)
Marketing doesn’t have to feel awkward, time-consuming, or out of reach. This free guide gives you five practical ways to strengthen your visibility, sharpen your message, and attract better clients – without needing a full-time marketing department.
No jargon
Actionable insights
Ideal for smaller consultancies
Why sector understanding matters
Technical marketing is not the same as general marketing.
In environmental, engineering and energy businesses, credibility matters. The detail matters. The language matters. Your clients, partners and technical teams can quickly spot content that feels generic, overstated, or poorly understood.
Because my background is rooted in environmental, engineering, energy, water, property and resource sectors, I do not need to start from zero. I understand the importance of technical accuracy, commercial relevance and clear communication.
That means less handholding, fewer rewrites, and more useful work delivered sooner.
The value
This is not just extra marketing capacity. It's continuity.
One-off marketing tasks can create useful outputs, such as a case study, campaign, webpage, or capability statement. But embedded senior marketing support keeps the thinking connected.
It helps join the dots between sector priorities, bids, technical expertise, client conversations and content, so marketing becomes less stop-start and more useful over time.
It's also a practical alternative to hiring someone permanently or briefing a generalist agency.
How it works
We start with a practical conversation about what needs to keep moving.
From there, we agree the level of support, priorities, working rhythm and outputs. This might be a few days a month, one or two days a week, or a defined interim period covering leave, transition, or a specific campaign.
The aim is simple: to give your team experienced marketing support that fits into the business quickly and helps maintain progress.
Marketing momentum in practice
Recent contracts include UK energy marketing support for both GHD and RWE during parental leave cover. These roles involved stepping into established teams, understanding sector and business priorities quickly, and supporting marketing activity that helped maintain market presence and momentum.
Lisa is an invaluable asset to have on your side when you need to get the word out there. She has an amazing ability to get into the heart of your business, your value proposition and how to communicate that in a way that engages with your clients (present and future!).
Andy Kirchin
Technical Director, Energy Advisory, GHD
Need marketing cover without losing momentum?
Let’s talk about what needs to keep moving – without the risk of bringing in someone who doesn't understand your sector.
Book a discovery call: elliottlj@ljemktg.com