Build a marketing strategy that works with your business – not against it

Marketing isn’t meant to be a distraction. It’s meant to support your goals – helping the right people find you, trust you, and choose to work with you.

But too often, consultants treat marketing like an afterthought. It gets bolted on in bursts between project deadlines or during slow months, without a real plan. The result? Inconsistency, frustration, and a growing sense that marketing 'just doesn’t work.'

Here’s the good news: it can work – and it doesn’t need to feel disconnected from your day-to-day. Here’s how I help consultants create a strategy that fits their business, not someone else’s blueprint.

Step 1: start with your business, not just the buzzwords

Before we touch a single tactic, we get clear on the fundamentals:

• What do you really want marketing to achieve?

• Who are the right-fit clients you’d love to work with?

• What do those clients need to hear – and believe – to feel confident choosing you?

We review your wins, your niche, and your strengths. This isn’t about re-inventing the wheel. It’s about uncovering what already works and building from there.

Step 2: choose the right approach for you

Not every channel or trend is worth your time. You don’t need to post daily, chase algorithms, or write white papers if they don’t suit your style.

Some clients thrive with regular LinkedIn posts. Others prefer longer-form case studies, simple SEO content, or even the occasional newsletter.

What matters is choosing a rhythm and channel that:

• Feels manageable

• Aligns with your audience

• Reflects your expertise and values

Step 3: build a system that makes it stick

You don’t need more ideas. You need a repeatable way to turn those ideas into consistent content.

That might look like:

• A content calendar that fits your real workload

• A simple messaging framework to keep things on-brand

• Support (or structure) to keep things moving when you’re busy

When marketing feels like a natural part of your business – not a bolt-on – you’re far more likely to do it consistently.

Make your marketing easier (and more effective)

Marketing should never feel like shouting into the void. Done well, it helps you show up with clarity, build trust before the first meeting, and attract the kind of clients you actually want to work with.

If you’re ready for a strategy that fits your brain, your goals, and your business – book a free 20-minute consult and let’s explore what a more sustainable, effective marketing approach could look like for you.