Frequently asked questions?

The timeline for seeing results can depend on the complexity of your campaign and your current market position. While some improvements like increased web traffic can be seen relatively quickly, building long-term brand authority and attracting high-value clients can take longer. Regular reporting and optimisation will help track progress over time.

A successful marketing strategy should be built on data, with clear KPIs that align with your business goals. Regular progress tracking and reporting are essential to ensure the strategy is driving results such as increased brand visibility, lead generation, and client acquisition.

Look for an agency that understands your industry and can create a customised strategy based on your unique strengths and target market. A good agency should also be able to demonstrate how their approach will set your business apart and deliver measurable results.

That’s totally fine. Most of my clients come to me feeling unsure, stuck, or overwhelmed. We start with a simple conversation about your business, your goals, and what’s been holding you back. From there, we shape a plan that fits. You don’t need to have it all figured out before we talk.

Absolutely. My whole approach is built around consultants like you who are busy and juggling a lot. I focus on what’s essential, simplify the process, and often take implementation off your plate entirely. We’ll only do what makes sense for your capacity – and I’ll never overwhelm you with to-do lists.

Increased visibility is key, where it matters. A targeted marketing strategy will focus on reaching decision-makers and high-value prospects in your industry. This can be achieved through precise audience segmentation, tailored messaging, and platforms that are most likely to reach your ideal clients.

Marketing can be both impactful and authentic when it focuses on relationship-building rather than hard selling. Look for a marketing strategy that uses content marketing, thought leadership, case studies and genuine brand storytelling to position your business as a trusted authority in your field.

Many marketing efforts fail because they lack a cohesive, long-term strategy. The key is to focus on a well-structured, data-driven approach that evolves based on performance metrics. Marketing should be an ongoing process with consistent execution to ensure sustained results.

Just book a free 20-minute intro call. There’s no hard sell – just a chance to chat, ask questions, and see if we’re a good fit. If I can help, I’ll let you know how. If not, I’ll point you in the right direction. 🔹 Book a free call: elliottlj@ljemktg.com 🔹 [Download the free checklist]

This is one of my sweet spots. With a background in environmental and engineering services, I speak your language. I’ll help you translate your expertise into clear, confident messaging that resonates with clients – without dumbing it down or losing your voice.

Not unless it makes strategic sense. While platforms like LinkedIn can be powerful, we’ll build a plan that aligns with your strengths and audience. Some clients focus on thought leadership, others on search visibility, and some prefer evergreen content like guides and case studies. No TikTok required.

While a marketing agency can handle most of the execution, your involvement is still important, especially when it comes to providing industry insights and reviewing messaging. Your role should primarily be to offer input where necessary, while the agency focuses on strategy and implementation.

Both approaches are possible. For businesses looking to maintain consistent growth and adapt to changing market conditions, ongoing and consistent marketing support is often the best option. However, one-off campaigns can also be effective for specific projects or short-term goals when executed well.

Marketing Agencies that specialise in your industry will take the time to understand your business, market dynamics, and competitive landscape. A well-tailored strategy will address the unique challenges and opportunities of your industry, ensuring your messaging resonates with your target audience.

Yes. I work with solo consultants and small teams, and I understand that your budget isn’t endless. We scale the work to fit your needs – starting with strategy if you’re not ready to outsource delivery, or stepping in to take pressure off if you’re already swamped. You stay in control of the pace and the spend.

You’re not alone – most of my clients come to me after being burned by generic strategies or overhyped platforms. What’s different here is the approach: we start with what actually matters to your business, not what’s trending on LinkedIn. I tailor everything to your goals, capacity, and values. No cookie-cutter playbooks. No “one-size-fits-all” fluff.

Because we measure what matters. Whether it’s lead quality, website performance, or campaign engagement, I help you track tangible outcomes – not just likes or impressions. You’ll know exactly what’s working (and what’s not), so you can make smart decisions with confidence.