How I help
You know the quality of your work speaks for itself. But in a competitive market, good work alone isn’t always enough. Larger firms often look more polished – with sleek websites, structured case studies and tidy proposal packs.
That doesn’t mean they’re better. But it does mean they’re more convincing at first glance. And if your materials aren’t at the same standard, you risk being overlooked – even when you’re the most qualified team in the room.
I make your technical expertise clear and credible for evaluators and clients. My background is in environmental and engineering projects, so I understand the balance between protecting your technical reputation and making sure clients grasp your value.
I’ll help you build case studies that are precise and credible – not just glossy brochures. I’ll work with you to tighten your consultant bios so they highlight relevant expertise without turning into walls of text. And I’ll review or rewrite your website so it’s clear, structured and professional – the kind of site peers respect and clients trust.
This isn’t about overselling or ‘spinning’ your work. It’s about giving your expertise the professional presentation it deserves.
Turn technical expertise into consistent visibility
The Growth Rhythm Kit helps technically minded teams stay visible and credible with tools that reflect their strengths – not generic sales tactics.
From field-level insights to follow-up habits and simple content tools, the Kit creates a light but lasting rhythm your team can contribute to confidently.
Want to start small? Download the Technical Credibility Checklist – a practical checklist designed for consultancies that want to win work, protect credibility, and compete with confidence.
A note on credibility and communication
Technical work is complex – and if clients can’t understand it, they won’t buy it. The job of marketing isn’t to 'dumb things down'; it’s to make them easy to understand and compelling without losing technical accuracy.
That’s why I always take a structured, plain-English approach. Enough clarity for decision-makers, without insulting the experts in the room. And enough detail to reassure evaluators, without burying the lead.
What to expect.
In competitive bids, trust comes from clarity and consistency. When your materials are credible and professional, it’s easier to stand out, easier to reassure evaluators, and easier to win work.
Most core deliverables – case studies, bios and a capability PDF – can be delivered in three to four weeks. A full website rewrite usually takes six to eight weeks. If you’ve got a deadline coming up, we can prioritise the essentials and stage the rest.
Typical timeline:
Week 1 – discovery and audit: Review current website, case studies, bios and proposals to spot credibility gaps.
Weeks 2–3 – structure and drafting: Develop structured case study templates and rewrite consultant bios.
Weeks 4–5 – capability assets: Create or refresh a capability statement PDF and align tone of voice across materials.
Weeks 6–8 – website polish: Update key website pages to reflect expertise clearly and consistently.
Why work with me?
I’ve spent over 30 years in technical and professional services, starting out as a field technician before moving into marketing. I know the importance of accuracy, credibility and process. And I know how to translate that into marketing that peers respect and clients respond to.
Ready to present your expertise with confidence?
Book a discovery call and I’ll walk you through what’s possible – no pressure, just clarity.
Book a discovery call: elliottlj@ljemktg.com