Website Optimisation & Visibility
If your website isn’t bringing in traffic or converting visitors, it’s not working hard enough. I’ll help you fix that – without starting from scratch (unless we need to).
Includes:
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Website copy and structure refresh
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On-page SEO recommendations
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Lead generation setup (downloads, forms, CTAs)
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FAQ integration for both SEO and buyer reassurance
Perfect for:
Consultancies with existing sites that need sharpening – or new ones wanting to launch strong.
Strategic Marketing Foundations
Starting with a solid foundation, I’ll work with you to define what marketing success looks like for your business – and then we map a clear, realistic path to get there.
Includes:
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Marketing strategy sessions (collaborative and focused)
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Messaging clarity and positioning
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Campaign planning and timeline
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Audience targeting (rooted in behavioural insight, not guesswork)
Perfect for:
Consultancies who need focus and direction – or who want to stop 'winging it' and start working strategically.
Ongoing support
You’ve got the plan – but not the time or headspace to deliver it all. I offer ongoing support to keep your marketing moving, without adding to your stress.
Includes:
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Campaign coordination (we’ll keep it ticking)
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Content production & scheduling
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Marketing reviews and performance check-ins
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Client communication support (LinkedIn, newsletters, etc.)
Perfect for:
Businesses that want to 'set it and not forget it' – but not be stuck doing everything themselves.
Content & Messaging
No one hires you for what you say – they hire you for what they understand. That’s why we’ll turn your expertise into clear, engaging content that builds trust and gets results.
Includes:
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Authority-building blog content
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Case studies and proof-driven narratives
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Website and social media messaging
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Thought leadership articles (with your voice, not fluff)
Perfect for:
Businesses with deep technical knowledge but limited time – or confidence – to turn that into compelling content.
What I offer
Marketing that makes sense – for consultants who think strategically
If you’re an environmental or technical consultant who’s sceptical of slick sales tactics, you’re in the right place. I help professionals like you attract high-value clients through thoughtful, tailored marketing strategies – without compromising your values.
Who I support
You don't need gimmicks. You need marketing that respects your expertise.
You’re a small to medium consultancy with a big mission. You’ve built a strong reputation through great work, but referrals alone aren’t enough anymore. Marketing feels overwhelming – or worse, like something that just doesn’t work for 'businesses like yours.'
You’re not looking for hype. You’re looking for a partner who gets your world, speaks your language, and can turn your technical credibility into commercial visibility.
That’s where I come in.
Tailored, practical marketing for purpose-led consultants
I work with small to medium businesses in sectors like environmental consulting, engineering, and sustainability – people who want their marketing to feel authentic.
Whether you need a clear strategy, stronger messaging, better visibility online, or ongoing support, I help you:
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Define a marketing approach that fits your goals and values
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Communicate your expertise without dumbing it down
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Build authority and attract the right clients
Real-world project examples
My case studies showcase the challenges, solutions, and results of various marketing projects, providing you with valuable insights and learnings.
Whether you're looking for inspiration, or seeking evidence of effective marketing practices, these are the perfect resource.
Guide: Make marketing work (without burning out or selling out)
Marketing doesn’t have to feel awkward, time-consuming, or out of reach. This free guide gives you five practical ways to strengthen your visibility, sharpen your message, and attract better clients – without needing a full-time marketing department.
No jargon
Actionable insights
Ideal for smaller consultancies
What my clients say
I work best with clients who want clarity. Here’s what some of them have shared – about the results we’ve achieved together, and what the process felt like along the way.
Real feedback about the work – and the working relationship.
I’ve always been a sceptic about digital marketing. But working with Lisa on our market positioning changed that. She gave us the voice our clients need to hear – focused, relevant, and grounded in what matters. For the first time, I could see the value.
Matt Jackson, Managing Director
Land & Heritage
Marketing used to feel overwhelming – and potentially expensive if I got it wrong. Lisa helped me slow down, learn the process, and realise it’s not magic – it’s method.
That insight was a game-changer.
Melanie Feek, Managing Director, Elevate
Lisa' subject expertise in environmental and engineering services aligns perfectly with our goal to help communities handle legacy contamination. I'm excited to have Lisa as part of our team and for our ongoing partnership.
Al Hannum, Board Member, NICOLE Foundation
Still have questions?
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How long will it take before I start seeing results from a marketing campaign?The timeline for seeing results can depend on the complexity of your campaign and your current market position. While some improvements like increased web traffic can be seen relatively quickly, building long-term brand authority and attracting high-value clients can take longer. Regular reporting and optimisation will help track progress over time.
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How can a marketing strategy ensure measurable success for my business?A successful marketing strategy should be built on data, with clear KPIs that align with your business goals. Regular progress tracking and reporting are essential to ensure the strategy is driving results such as increased brand visibility, lead generation, and client acquisition.
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What should I look for in a marketing agency that can differentiate my business from competitors?Look for an agency that understands your industry and can create a customised strategy based on your unique strengths and target market. A good agency should also be able to demonstrate how their approach will set your business apart and deliver measurable results.
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What if I don’t know where to start?That’s totally fine. Most of my clients come to me feeling unsure, stuck, or overwhelmed. We start with a simple conversation about your business, your goals, and what’s been holding you back. From there, we shape a plan that fits. You don’t need to have it all figured out before we talk.
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I don’t have time to manage a big marketing plan. Can you work around that?Absolutely. My whole approach is built around consultants like you who are busy and juggling a lot. I focus on what’s essential, simplify the process, and often take implementation off your plate entirely. We’ll only do what makes sense for your capacity – and I’ll never overwhelm you with to-do lists.
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How can marketing help me attract high-value clients, not just increase overall visibility?Increased visibility is key, where it matters. A targeted marketing strategy will focus on reaching decision-makers and high-value prospects in your industry. This can be achieved through precise audience segmentation, tailored messaging, and platforms that are most likely to reach your ideal clients.
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I want my marketing to feel authentic, not overly sales-driven. How can this be achieved?Marketing can be both impactful and authentic when it focuses on relationship-building rather than hard selling. Look for a marketing strategy that uses content marketing, thought leadership, case studies and genuine brand storytelling to position your business as a trusted authority in your field.
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I’ve tried different marketing tactics before without success. What’s the key to making marketing stick?Many marketing efforts fail because they lack a cohesive, long-term strategy. The key is to focus on a well-structured, data-driven approach that evolves based on performance metrics. Marketing should be an ongoing process with consistent execution to ensure sustained results.
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What’s the first step if I want to work with you?Just book a free 20-minute intro call. There’s no hard sell – just a chance to chat, ask questions, and see if we’re a good fit. If I can help, I’ll let you know how. If not, I’ll point you in the right direction. 🔹 Book a free call: elliottlj@ljemktg.com 🔹 [Download the free checklist]
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My work is really technical – can you help me communicate it better without oversimplifying?This is one of my sweet spots. With a background in environmental and engineering services, I speak your language. I’ll help you translate your expertise into clear, confident messaging that resonates with clients – without dumbing it down or losing your voice.
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Will I have to use social media a lot? I’m not very active online.Not unless it makes strategic sense. While platforms like LinkedIn can be powerful, we’ll build a plan that aligns with your strengths and audience. Some clients focus on thought leadership, others on search visibility, and some prefer evergreen content like guides and case studies. No TikTok required.
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How involved should I be in my company’s marketing efforts?While a marketing agency can handle most of the execution, your involvement is still important, especially when it comes to providing industry insights and reviewing messaging. Your role should primarily be to offer input where necessary, while the agency focuses on strategy and implementation.
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Is ongoing marketing support necessary, or can I use marketing services for one-off projects?Both approaches are possible. For businesses looking to maintain consistent growth and adapt to changing market conditions, ongoing and consistent marketing support is often the best option. However, one-off campaigns can also be effective for specific projects or short-term goals when executed well.
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How do marketing agencies tailor their strategies to specific industries like mine?Marketing Agencies that specialise in your industry will take the time to understand your business, market dynamics, and competitive landscape. A well-tailored strategy will address the unique challenges and opportunities of your industry, ensuring your messaging resonates with your target audience.
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Is this affordable for a small consultancy like mine?Yes. I work with solo consultants and small teams, and I understand that your budget isn’t endless. We scale the work to fit your needs – starting with strategy if you’re not ready to outsource delivery, or stepping in to take pressure off if you’re already swamped. You stay in control of the pace and the spend.
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I’ve tried marketing before and it didn’t work. What makes this different?You’re not alone – most of my clients come to me after being burned by generic strategies or overhyped platforms. What’s different here is the approach: we start with what actually matters to your business, not what’s trending on LinkedIn. I tailor everything to your goals, capacity, and values. No cookie-cutter playbooks. No “one-size-fits-all” fluff.
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How do I know this will actually get results?Because we measure what matters. Whether it’s lead quality, website performance, or campaign engagement, I help you track tangible outcomes – not just likes or impressions. You’ll know exactly what’s working (and what’s not), so you can make smart decisions with confidence.
Build a marketing strategy that respects your time, values, and expertise.
If you’re ready to stop second-guessing your marketing and start building a stronger pipeline of aligned, high-quality clients – let’s talk.
Book a free 20-minute intro call: elliottlj@ljemktg.com